Facial hair and the hair on our heads are not quite the same for a number of reasons. If you or your significant other has shaved in the past, chances are that the facial is much coarser. So when we are attempting to grow or keep a beard - the inevitable itchiness, dryness, redness will occur and when we scratch our beards we not only end up causing pain to relieve that itch but we also mess up the beard hair.
There's a much simpler way - just remember to follow the three cardinal rules of beard grooming and you will be on your way to a good beard day, everyday.
First and foremost when you take a shower in the morning, use a good beard shampoo or a mild beard soap to wash your beard. Ideally you want some natural good oils or aloe vera or lime - these products are good and cleaning up the dirt and buildup on your facial hair and skin pores. If you avoid this first step you'll only be setting yourself up for more itchiness later on. Rub in a small amount gently working your way to the tips and the roots of your facial hair - whether its new growth or whether you've had a beard for ten years. Just massage with the tips of your fingers as gently as you can. Wash as you would normally and that's the first step.
Second - while your beard hair is still wet - use a towel to gently work your way downwards. Don't go upwards otherwise you'll get it all frazzled up. Go down not up - work with gravity. While your facial hair is still a bit damp, use a beard comb or if you need to detangle (if you have a larger beard) - then use a wide-toothed comb first, because a narrow-toothed comb will pull on your tangles. Again just, like the towel, you are combing downwards, as gently and smoothly as possible.
The third step is to use a good leave-in beard conditioner either as an oil or a wax form, to give you a nice hold for the day. Never use a lot - just a little and then just comb again. This third step is very important because an oil such jojoba or olive is really good to reduce itching and scratching - and it will work to reduce beard dandruff.